DirectTV & Amazon Strike Deal | Rockingham For Sale | NASCAR Tried to Race a Car in Sonoma

Amazon just made waves in the NASCAR world, but unless you own a bar or barber shop, you don’t celebrate just yet. Meanwhile, Rockingham Speedway is back in the headlines, and there’s a bizarre twist involving NASCAR allegedly trying to field its own car at Sonoma. Yeah, you read that right. Let’s break it all down.

• Amazon and DirecTV inked a deal… but only for business customers. Could it hint at a much bigger shift to streaming?
• Rockingham is officially for sale — and whispers suggest NASCAR or Marcus Smith might be ready to pounce.
• Did NASCAR really try to sneak a car onto the grid with Spire’s help? What were they hoping to prove?
• Post-race numbers on Amazon Prime crushed expectations. Could they set a new standard for race coverage?

The numbers coming out of Amazon’s Coca-Cola 600 coverage are turning heads, especially the million-plus watching post-race. With younger demos tuning in and streaming proving its worth, you have to wonder if the old TV model is officially running on fumes. Meanwhile, Rockingham’s future could swing on one buyer. And the Spire story? That could have legal implications way beyond just one road course race. Something big is brewing, and the pieces are moving fast. Who do you want to see buy Rockingham? And what do you make of NASCAR’s secret car experiment? Let us know in the comments.

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