This weekend, the No. 4 team brings aboard a new partner – Decisely – with a unique twist on what it means to be a teammate. Kevin Dunn, CEO of Decisely and Robert “Cheddar” Smith, car chief of the No. 4 team, met after a bass fishing event with Decisely Chairman Wally Smith, and quickly bonded. Decisely sponsors Bassmaster Elite rookie Bryant Smith, and their friendship eventually led to a partnership with Berry. Dunn appreciated the parallels between racing and bass fishing, where, with the crucial support of a team, it falls on an individual’s shoulders to claim victory. This resonated deeply with Dunn, as it mirrors the independent spirit of the business owners served at Decisely – driven individuals who, much like racers and anglers, are committed to achieving success through their own determination and grit.

Decisely is a technology-based employee benefits and HR services platform focused on helping small businesses and entrepreneurs succeed. By providing comprehensive benefits solutions, HR management tools, and expert advisory services, Decisely enables businesses to attract and retain top talent while driving growth and success. Decisely proudly serves franchise and association businesses from NAPA, FedEx, The Society of Collision Repair Specialists, Tire Pros, Amazon and more.

— True Speed Communications —