Jeff Gordon Returns to NASCAR Broadcasting

FORT WORTH, TEXAS - MAY 03: Hendrick Motorsports vice chairman Jeff Gordon celebrates after winning the NASCAR Cup Series Würth 400 presented by LIQUI MOLY at Texas Motor Speedway on May 03, 2026 in Fort Worth, Texas. (Photo by James Gilbert/Getty Images)
Photo by James Gilbert/Getty Images

What’s Happening?

NASCAR Hall of Famer Jeff Gordon is getting back into NASCAR broadcasting as part of a stacked lineup of rotating NASCAR legends for Prime Video’s NASCAR Cup Series slate.

Gordon last broadcast as a member of the FOX Sports team in 2021, but he is not joining Prime Video’s booth of Adam Alexander, Dale Earnhardt Jr, and Steve Letarte.

Instead Gordon and four other NASCAR legends will join the network’s pre- and post-race coverage over the next five weeks.

This slate kicks off with Hall of Famer Carl Edwards at Charlotte, Mark Martin at Nashville, Martin Truex Jr at Michigan, Brad Keselowski (the only active driver of the bunch) at Pocono, and Gordon (who will only assist in pre-race coverage) at San Diego.

From this list, aside from the return of Gordon, fans have had one other major takeaway.

Edwards, who was part of Prime Video’s pre- and post-race coverage for all of 2025, is scaling back to one appearance. While there is no cited reason for this, the release did not state that he will “add features and remote contributions throughout the remaining four races.”

Besides its plans for this rotation in 2026, Prime Video is also promising “Fan-Friendly Commercial Formats,” which includes double-box commercial use, or side-by-side ads, during green-flag racing and a commercial-free portion of the broadcast at the end of the race.

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