What’s Happening?
NASCAR O’Reilly Auto Parts Series Team, Alpha Prime Racing, recently announced that Jusan Hamilton will be the new President of the team and take over the leadership role previously held by co-owner Tommy Joe Martins, who served as the leader of Alpha Prime Racing for its entire seven-year existence, including its time as Martins Motorsports.
NEWS: Alpha Prime Racing is proud to welcome Jusan Hamilton as President of the organization.
— Alpha Prime Racing (@TeamAlphaPrime) February 16, 2026
Jusan brings 12+ years of senior leadership experience in motorsports operations and organizational leadership as we enter our next phase.#NASCAR | @NASCAROReillyAP pic.twitter.com/9BBuNlti0a
Hamilton spent years inside NASCAR, most recently as managing director of competition operations since 2022, even becoming the first Black race director of the Daytona 500 after first getting his foot in the door as an intern in 2012 and returning in 2016. But then, near the close of the 2025 season in September, NASCAR cut ties with him.
And now he is stepping into a role where he will be responsible for laying foundations, building systems that scale, molding leadership from the inside out, and setting the team on a path that lasts. Hamilton is clear about his vision, and his first steps will revolve around listening, getting everyone on the same page, and turning plans into action.
Breaking the news, Martins took to X and wrote, “My new role is to spot for @LavarScott and support @JusanHamilton during his transition. I’m 100% confident he’s the right person to lead @TeamAlphaPrime, and I know he’ll take it to another level. Racing takes total commitment. For me, it was time. Our team needs a new voice.”
Hamilton echoed Martins’ sentiment, posting, “Appreciative of the opportunity and excited to help build what’s next with Alpha Prime Racing,” on his official X handle.
He stressed that his first order of business is drawing clear lines around expectations and goals, while building a space where people can show up and deliver on the track, because strong teams do not grow by accident, and that work starts now. Moving from the rulebook side of the sport into the garage, Hamilton will have to make decisions that hit the stopwatch right away.
The 31-year-old has worn many hats within NASCAR. He oversaw the Drive for Diversity program, pit crew development, and pro iRacing divisions, all while serving as race director. He also played a hand in shaping the yearly schedule, including helping bring new venues into the fold as the sport stretched its legs.
What could this mean for Alpha Prime Racing?
The team first joined the NASCAR stage in 2014 with the Blue Jeans Go Green 200 race at Phoenix and now fields three cars in the Tier 2 Series, two full-time and one part-time. Still, they have often found themselves chasing the pack instead of becoming a threat to outfits like JR Motorsports.
And the leadership shift is expected to be a fork in the road, as the team will look to sharpen its edge and take a new course in the sport. With Hamilton stepping in, the hope is to tighten the bolts internally and open doors that may have stayed shut before.
Bringing more than a decade of senior leadership experience from NASCAR, including time as managing director for competition operations and race director, Hamilton will be seen as someone who can help move the team from scrappy contender to an outfit built to last.
Tommy Joe Martins himself pointed to Hamilton’s experience and mindset as the reasons he believes the handoff makes sense and could push the team up the ladder.
Having called races and handled competition calls, Hamilton knows the rulebook inside out, giving the team someone who can read between the lines when it comes to officiating and race flow. His background dealing with stakeholders at the top levels of NASCAR could potentially also bring new sponsors into the fold while keeping current partners close.
Given Hamilton’s past work with the Drive for Diversity program and pit crew development, he could play a big role in helping young talent like Lavar Scott find their place and grow within the system.
The three drivers currently associated with the team are: Brennan Poole, who has been behind the wheel of the No. 44 Chevy full-time for the past two seasons, wrapping up those years in P16 and P20. Alongside him, Lavar Scott will take the No. 45 Chevrolet full-time this season after two starts with the team last year at Dover and Gateway, finishing P28 and P19.
Co-owner Caesar Bacarella was to run part-time in the 2026 United Rentals 300 at Daytona, as announced in January. But after Anthony Alfredo failed to qualify in the No. 96 car, a late swap saw him strike a deal with Alpha Prime Racing to run the No. 4 entry, bumping Bacarella from the seat. Even so, Bacarella has quite some experience driving in the series, having made 36 starts in nine years, of which he has finished four in the top 10. And he might make a few starts going forward this season.
Looking ahead, Hamilton’s arrival could shape how the drivers and team build, as Alpha Prime Racing looks to steady the ship, find its rhythm, and make sure the next chapter lands on firmer ground.
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