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NASCAR on The CW Hits Impressive Viewership Milestone 20 Races Into the Season

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Kauy Ostlien

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What’s Happening?

Following the race at Dover, the CW finished the 20th race of its inaugural full season of NASCAR Xfinity Series coverage. In doing so, the network, the newest to the NASCAR lineup, has achieved 16 races with more than 1 million viewers through its first 20 races.

  • Saturday’s rain-shortened race at Dover Motor Speedway saw Connor Zilisch walk away with his fourth win of the season and his first short track win of his National Series career. On the broadcast side, the CW, which is broadcasting NASCAR for the first time as part of a new media rights deal, drew in 1.047 million viewers.
  • While the CW’s consistency in scoring 1 million or more viewers is impressive, this race, the 20th of the season, gave the CW 16 races so far this season with over 1 million viewers. This means that the network has had over 1 million viewers tune in for over 75% of races so far this season.
  • Xfinity Series viewership is up 16.854% compared to available viewership data from 2024. This boost in viewership came as promised to NASCAR fans. In the months following the announcement of the partnership between NASCAR and the CW, NASCAR officials often spoke about the CW’s large broadcast network, leading most fans to expect a rise in viewership and exposure for NASCAR’s secondary series.
  • Despite early issues with local networks, including production errors and conflicting broadcasts, the CW started the season with an impressive 13-race streak of more than 1 million viewers. However, it is worth noting that since the streak ended at Nashville Superspeedway, the network has had over 1 million viewers in only three of the past six races.

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Picture of Kauy Ostlien

Kauy Ostlien

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