Michael McDowell and the No. 34 prepare to face the Lady in Black at Darlington for the Southern 500.

This race is the final chance for McDowell to lock himself in the 2024 NASCAR Cup Series Playoff with a win. The 39-year-old has three Top-10s at Darlington, two in the 2022 season and recently a 10th-place finish in May’s Throwback race.

This weekend the No. 34 will debut a new scheme and sponsor, Colortech. Founded in 1981, Colortech, Inc. is a family-owned, North American-based manufacturer of color and additive concentrates for the plastics industry. As a leading supplier of high-quality polymer concentrates, Colortech plays an integral role in producing a wide range of items, from household goods to industrial materials. With headquarters in Morristown, Tennessee, and manufacturing locations in Tennessee and Ontario, Colortech fosters innovation, achieves high performance, and builds trust-based partnerships that facilitate success. More information can be found at colortech.com.

The Cup Series will kick off the weekend with practice and qualifying on Saturday, August 31st at 12:30 p.m. ET. The Southern 500 will run Sunday, September 1 at 6:30 p.m. ET. Fans can watch the action live on USA Network or listen in from the Motor Racing Network and SiriusXM channel 90.

— Front Row Motorsports —