Menu
Social media is a major part of any NASCAR team or any professional sports team nowadays. Some teams offer some quite interesting follows on social media. Who are the best NASCAR teams to follow on social media?
Currently the most successful team in NASCAR, Hendrick Motorsports always does a good job on social media. Especially when a team wins on a consistent basis, it makes the content they produce that much more interesting
Their paint scheme reveal posts are pretty fun every week as well, but not quite on the level as another team that is further down this list. Hendrick Motorsports simply does a good job on social media, and they continue to showcase all four of their drivers. What more can be expected from a team that is this successful?
NASCAR’s most cutting edge race team has a cutting edge social media team as well. They have especially had fun over the last few weeks with Trackhouse winning two races in three events.
There is always plenty of content to be had when you have Ross Chastain, one of NASCAR’s most polarizing characters, and Daniel Suarez, NASCAR’s only Mexican-born driver, on the same team. A team that know who they are, and the place that they have in NASCAR. This social media team embraces their brand.
When you have big personalities like Austin Dillon and Kyle Busch on your race team, then social media admins can have a field day. RCR continues to find creative and unique ways to implement their drivers into their sponsored content, which is a very cool concept.
However, the cream of the crop for RCR’s social media had to come from their “Throwback” scheme at Darlington. Throwing it back to the Kyle Busch win from that spring at Auto Club Speedway. Maybe lame to some, but still a clever way to bring up throwback week.
Stewart-Haas Racing gets the nod in large part because of their paint scheme reveal posts. Their paint scheme reveal posts every single week are fun to watch, and they make every car seem like a must-see thing at a race track.
Also, the incredible content they have put out this season for the end of Kevin Harvick’s career has been great to watch all season long. Even the video featuring Josh Berry as Harvick’s replacement (that featured a Daily Downforce screenshot!) was incredible as well.
The jokes, the incredible TikToks, and yet they still cannot touch the cars? We all wait patiently for the day when the admins can finally do so, but, until then, there is some fun content on social media via RFK Racing. The best way to describe how RFK Racing is on social media, is via these Tweets during the conclusion of the Atlanta race last Sunday.
Many of these pop up on your timeline if you follow RFK Racing, and they are a fun follow. Everyday something new comes up, and it makes social media that much more fun. Many teams can look to RFK for how to do NASCAR social media.
Many NASCAR teams put together some great social media content, and this is far from an exhaustive list. What are your favorite social media accounts to follow in NASCAR?
