What’s Happening?
While he may not have the accolades of some of the top names in NASCAR, collectors in the NASCAR community are starting to take notice of some outrageous resale prices for Carson Hocevar merchandise. So what exactly is going on here?
Of every subgroup within the NASCAR community, be that gamers, car fanatics, or just motorsports fans, there is perhaps no group more passionate than NASCAR collectors.
Whether it’s cards, sheet metal, merch, or diecast, NASCAR collectors have built a sprawling community of their own across the online NASCAR world to discuss everything you can imagine, from diecast production rumors to what collectables are fetching the highest prices.
A major topic of discussion in the NASCAR collector community this week, specifically in a now-deleted post to the r/NASCAR subreddit, was some sky-high prices for memorabilia of one of the NASCAR Cup Series’ most talked-about drivers, Carson Hocevar.
It’s no surprise that fans are clamoring for more Hocevar collectables. After all, he might have one of the most well-received personalities and racing styles in sports’ recent history, with many fans taking to his unapologetic racing and outgoing personality.
Of course, he has his detractors, as, at the same time, some of his fellow drivers have warned of some form of karma catching up to the former Rookie of the Year down the road.
But, if there were ever any doubt as to whether or not “Hurricane” Hocevar was shooting up the popularity charts in the grandstands, look no further than some of his merchandise being sold on sites like eBay.
For example, a Chili’s snapback hat that is similar to one that retailed for $50 on Spire Motorsports’ website before quickly selling out was recently resold on eBay for $122.50.

Now, a 145% increase is a lot for an unsigned, or non-race used hat (that also features no reference to Hocevar, Spire, or even the No. 77 team) might seem like an outlier, but what about a 1:64 scale diecast?
Well, prices are shooting up in that department as well, as an eBay auction for a 1:64 scale diecast of his 2025 Chili’s Ride the ‘Dente Chevrolet, which Lionel retailed for $11.75, sold for $41.00 just this morning.

If you think that’s a high price to buy a 1:64 at, what about 1:24 scale diecast? Well, this time you might want to sit down, because, on Wednesday afternoon, a 1:24 scale diecast of Hocevar’s Zeigler paint scheme from his 2024 Rookie of the Year season sold for $449.99.

Now it’s fun to window shop these wild prices, but they may leave you asking why they’re selling for that much.
Hoce-Mania? Hoce-Hype?
Now, there are a lot of reasons why NASCAR merchandise will spike in value, and looking at the forces that are behind Hocevar, there is little to suggest that these high prices are going down anytime soon.
First, given his recent performance, some fans could see buying now as an investment, hoping that these items could pull a pretty penny down the line should Hocevar develop into a title contender.
This is similar to how a driver like Kyle Larson has seen their early merchandise (such as diecast from his days at Chip Ganassi Racing) skyrocket in value as his success and popularity have grown in and even outside of the NASCAR community.
Of course, not every NASCAR collector is in it for the current or future value of the item. For example, there are completionist collectors who collect every diecast or hat they can find for one specific driver or team.
Finally, there are those who, plain and simple, like Hocevar, and want to show their pride in whatever they can.
After all, whether it’s his social media presence, his on-track actions, or off-track persona, Hocevar is proving to a lot of drivers in the garage that personality goes a long way.
But, nonetheless, these different groups have all combined to make a highly competitive marketplace for Hocevar’s merchandise, pushing prices to levels that, just a handful of years ago, seemed highly unlikely for the upstart Rookie just promoted from the Craftsman Truck Series.
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