Toni Breidinger and TRICON Garage Take on MAJOR Sponsorship

What’s Happening?

Toni Breidinger and TRICON Garage announced a new primary sponsorship from luxury fashion brand Coach. The New York-based company will sponsor No. 5 this weekend in Michigan and this fall in Talladega.

• This is not the first time Coach and Breidinger have partnered together. However, this on-car sponsorship brings their relationship to a new level. In late April, Breidinger appeared in an advertisement for their Soho Sneaker.
• This season, her rookie year in the Craftsman Truck Series, Breidinger has done an excellent job of bridging the gap between big-name brands and the NASCAR world. These partnerships have included a car sponsorship from Kendall Jenner’s 818 Tequila at Nashville Superspeedway and an appearance in the 2025 Sports Illustrated Swimsuit Issue.
• While her support, both on and off track, continues to grow, this season has been rather lackluster on track for the 25-year-old rookie. She is averaging a 24.4 finish, is 23rd in points, and sits next to the last Craftsman Truck Series Rookie of the Year standings.
• However, despite her performance, Breidinger continues to be a great ambassador for the sport. While her past partnerships have been big, this one brings a major fashion brand to the eyes of NASCAR audiences.

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