What’s Happening?
NASCAR’s documentary series “Full Speed,” which used to live on Netflix, had its first two seasons look back at entire playoff runs. But now, NASCAR is shifting the series to Amazon Prime Video for its third season, and the scope of the series will also shift to new storylines.
Your favorite docuseries is back with a new installment and a new home.
— NASCAR (@NASCAR) February 27, 2026
FULL SPEED: The DAYTONA 500, starring @KyleBusch, @NoahGragson, @keselowski and @ConnorZilisch, premieres March 5 on @PrimeVideo!
Dropping on March 5, the new season is aimed at zooming in on one event: the 2026 Daytona 500. Instead of a multi-episode run, this time it’s a single-episode documentary that goes all in on one race.
The film will follow big names and storylines from the Daytona 500. It will spotlight the winner, Tyler Reddick, and lean into driver storylines around the weekend. That includes Kyle Busch trying to get his groove back, Brad Keselowski clawing his way back after a broken leg, Connor Zilisch being pushed as the next big thing, and Noah Gragson bringing chaos wherever he goes.
Some fans might question the move away from Netflix, especially after Season 1 pulled in 3.4 million views in the first half of 2024. Then in 2025, the docuseries clocked 900,000 views after its early May release and added another 200,000 between July and December.
But with Prime Video stepping in as one of NASCAR’s broadcast partners, moving the series lines up with a bigger play to keep content under one roof.
Amazon has already dipped into NASCAR storytelling with projects like the docuseries Earnhardt about Dale Earnhardt. Moving Full Speed to Prime follows the same playbook. And for fans who still haven’t seen previous installments, the first two seasons are also heading over to Prime Video.
Fan Reactions
However, Reddit fans are divided in their opinions about the decision. Some fans actually get why NASCAR changed the format and platform, while a chunk of fans think leaving Netflix is risky because Netflix is where casual viewers stumble into shows. Others push back, pointing out that Prime actually has a massive reach in the U.S. and strong marketing muscle.
While one fan commented, “Makes sense. I highly doubt they were gonna make a new season around a points format they don’t use anymore,” another stated, “Idk the semantics and numbers and everything behind it so I’m probably talking out of my ass….buttttttt….at what point does nascar take the less money for the exposure. You need to be on Netflix, people watch Netflix. People don’t watch Amazon video as much. Who’s gonna watch this that isn’t a nascar fan already. You have a higher chance of getting people lost on Netflix than lost on Amazon Prime Video.”
One fan commented on the news, saying, “100%. I have Amazon Prime and Netflix. AP is a train wreck for videos especially now with their ad program with videos. I steer clear because Netflix is still ad free.” Another fan supported NASCAR’s move, saying, “Prime actually has slightly more subscribers in the USA and in my opinion is better at marketing. It’s a lateral move.”
Another backed NASCAR, stating, “Most NASCAR fans will find some way to be on prime in the month of June. I think they are counting on people watching it then if they have not already seen it. Similar to the Earnhardt documentary that dropped in June last year.”
Another fan comment implied something less glamorous yet very real, pointing out that the Netflix seasons didn’t see a surge in viewership. The first season did okay, but later numbers dipped: “Netflix didn’t seem to work that well for the 2 playoff seasons.”
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