Bubba’s Daytona 500 Paint Scheme Sends Social Media in Uproar

What’s happening?

23XI and McDonald’s announced Wednesday that the international fast food chain would sponsor Bubba Wallace’s Dayton 500 entry. They revealed the paint scheme on twitter.

What you need to know:

• 23XI has said that they have been selective about – even turning down – potential sponsors for Bubba Wallace’s Cup car.
• McDonalds has sponsored Bubba Wallace in previous seasons.
• The continued support from the world’s foremost fast food franchise indicates the perceived value in sponsoring NASCAR , 23XI, and Bubba Wallace remains strong.

Main Characters

After the announcement Bubba Wallace teased the new look asking if fans were prepared.

McDonald’s was feeling extra “racy” about the news.

But Wendy’s, who is sponsoring Noah Gragson’s 42 Daytona entry, wasn’t “lovin’ it” when it came to the announcement.

The fast food brand rivalry always entertains fans on social media.

UPDATE 11:05 AM CST: With so many fans commenting on the color choices, car designer Blackbeard LTD took to Twitter to provide his perspective. He defends his design by saying it’s what McD’s wanted.

UPDATE 11:00 AM CST 2/16: Even Wendy’s CMO has given his stance on the “beef” between the brands and how he feels about the Golden Arches scheme.

In the Stands

The paint scheme was met with mixed reviews. Some loved it.

Others weren’t as supportive.

Regardless of the opinions on scheme or better fast food chain, The Burger War of 2023 is ready to kick off in the Daytona 500.

From the Pressbox

David Land thinks 23XI took a page from Formula 1 when designing the livery for Wallace.

So far, there is no gray area in the takes on the No. 23’s appearance.