Major Sponsor Making Long-Awaited Return to NASCAR with Connor Zilisch

Photo Courtesy of Trackhouse Racing

What’s Happening

After more than a decade, the energy drink brand Red Bull has returned to NASCAR. The company, which last sponsored a car in 2011, will sponsor Connor Zilisch and Shane van Gisbergen at Trackhouse Racing in 2025.

As part of this deal, Zilisch, who is perhaps the top prospect in all of NASCAR, will make his NASCAR Cup Series debut for Trackhouse Racing at Circuit of the Americas in the No. 87. Zilisch, a road course ace, made his Truck Series debut in Austin last season.

Red Bull will be the primary sponsor of the No. 87 or No. 88 at:

  • Circuit of the America’s Mar. 2 – Zilisch
  • Las Vegas Motor Speedway Mar. 16 – SVG
  • Sonoma Raceway Jul. 13 – SVG
  • Iowa Speedway Aug. 3 – SVG
  • Daytona Aug. 23 – SVG
  • Kansas Speedway Sept. 28 – SVG

SVG is a longtime Red Bull athlete dating back to his days in Supercars; Zilisch signed on as a Red Bull athlete at Watkins Glen last August. Until Thursday’s announcement, this sponsorship appeared to be just a driver sponsorship rather than an on-car sponsorship.

The Sponsor Rumor Mill

Zilisch will race full-time with JR Motorsports in the Xfinity Series next season. The relationship between Zilisch and JRM began at Watkins Glen last fall when Zilisch won in his debut in the team’s No. 88.

In fact, rumors of a deeper relationship and an on-car sponsorship with Red Bull began on Dirty Mo Media’s Door Bumper Clear following Zillisch’s win at the Glen.

Karsyn Elledge, co-host of DBC and notably Dale Earnhardt Jr.’s niece, stated on the Sept. 16 episode of DBC, “Am I allowed to say like what it actually is, or will I get in trouble?” The “it” was in reference to Zilisch and Red Bull.

Red Bull’s History in NASCAR

Red Bull is active in all levels of motorsports worldwide, including Formula One, SuperCars, and Rally Racing. However, the brand has not been in NASCAR since 2011. Since then, Monster Energy has become the most prominent brand in NASCAR.

Red Bull operated in NASCAR not only as an on-car primary sponsor but also as the name sponsor for a team. Red Bull Racing operated in NASCAR from 2007 to 2011. Prior to its closure, the team field names included Brian Vickers, Kasey Kahne, and A.J. Allmendinger.

Aside from appearing on the helmets of SVG and Zilisch since 2023, Red Bull has been absent from NASCAR since the checkered flag fell at Homestead in 2011.

What do you think about all this? Let us know on Discord and X, and remember to follow us on InstagramFacebook, and YouTube.

Share this:

Michael Jordan’s NASCAR Impact | Driver Approvals Questioned After Decker, Cleetus Crash At Daytona

It wouldn’t be Daytona without some weird, wacky, and headline-grabbing fallout. From viral Victory Lane moments to renewed debates about driver approval, NASCAR’s biggest race once again delivered more than just on-track drama. And with Michael Jordan celebrating a Daytona 500 win, the spotlight burned brighter than it has in years.

  • Did Michael Jordan’s raw, emotional Victory Lane reaction create the most mainstream positive buzz NASCAR has seen since 2020?
  • Why did one viral clip take on a life of its own, even after Tyler Reddick addressed it publicly?
  • Has the Natalie Decker crash reignited serious concerns about NASCAR’s driver approval process?
  • And where should the line be drawn between marketing power, opportunity, and competitive fairness?

Jordan’s presence mattered. When the most iconic athlete of a generation shows genuine emotion upon winning the Daytona 500, it reminds the wider sports world that this race still matters. That kind of authentic publicity cannot be manufactured. It resonated far beyond the garage. Meanwhile, the O’Reilly Series race added fuel to another ongoing debate. The massive Decker crash, Cleetus McFarland’s Truck debut incident, and past approval inconsistencies have once again raised tough questions. Consistency, transparency, and accountability are now front and center. Add in Austin Hill’s dominance and Ryan Ellis’ career-best sixth-place run to open the season, and Daytona gave fans plenty to talk about on and off the track.

Watch Also

Adam Petty’s Brief Bright Career Ended in Heartbreak

On May 12, 2000, the NASCAR world arrived at New Hampshire International Speedway expecting another race weekend. Within hours, Adam Petty was gone. His death would become the first domino in an 18-month stretch that forever changed NASCAR’s approach to safety and reshaped the sport at its core.

  • How did a suspected throttle issue in Turn 3 at New Hampshire International Speedway take the life of 19-year-old Adam Petty?
  • Why were officials and team members unable to recreate the malfunction afterward?
  • Did this tragedy expose deeper safety flaws that had gone unaddressed?
  • And how did this moment mark the beginning of NASCAR’s most devastating modern era?

Adam wasn’t just the grandson of Richard Petty or the son of Kyle Petty; he was a young driver building his own path, fresh off his Cup debut at Texas Motor Speedway and preparing for a future with Dodge and Petty Enterprises. His passing stunned the garage and deeply impacted fans who saw the Petty family as part of their own. From the unanswered mechanical questions to the emotional aftermath that eventually led to the creation of Victory Junction, this is where the Firestorm begins. The fear, the controversy, and the transformation of NASCAR safety all trace back to that Friday in Loudon.

Watch Also

Does NASCAR Need Better Quality Control?

The O’Reilly series race at Daytona turned into a breaking point. One crash, one late reaction, and suddenly the conversation wasn’t just about race results, it was about standards, accountability, and who truly belongs at this level of NASCAR competition.

  • After the crash involving Natalie Decker and Sam Mayer, is this just another racing mistake, or proof that NASCAR needs stricter quality control before drivers reach national series events?
  • Was NASCAR right to previously deny Mike Wallace a Daytona 500 start at Daytona International Speedway, even with his experience?
  • Does Chris Wright’s repeated inexperience at high-speed tracks show a flaw in how seats are earned?
  • And where does Cleetus McFarland fit, promising upside, but possibly moving up too quickly?

The Decker incident reignited long-standing perception issues, especially when outside commentary from figures like Mike Davis amplified the embarrassment factor. At the same time, NASCAR has stepped in before, blocking Wallace, sidelining others like Jennifer Jo Cobb, yet those interventions feel inconsistent. Wright’s pit road mistake added fuel to the argument that funding can outweigh readiness. McFarland, meanwhile, represents a different case, raw but potentially coachable, with time to develop if he chooses that route seriously. Money has always shaped racing careers, but when sponsorship outweighs preparation, the sport risks its credibility. Should NASCAR tighten its standards, or is this simply the cost of doing business in modern motorsports?

Watch Also