Kendall Jenner and Toni Breidinger Teaming up with new NASCAR Sponsorship

April 24, 2025
2:12 pm

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Kauy Ostlien

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What’s Happening?

Kendall Jenner is joining the NASCAR sponsorship world with her tequila brand, 818 Tequila. The brand will serve as the primary sponsor of Toni Breidinger’s Toyota Tundra in the NASCAR Craftsman Truck Series race at Nashville Superspeedway on May 30.

.@KendallJenner's tequila brand, 818 Tequila, says that it will get into national sports sponsorships through a new deal with @ToniBreidinger, with a primary on her NASCAR Truck at Nashville, a party after the Nashville race and associate branding the rest of the 2025 season. pic.twitter.com/q2Yq639j0z
— Adam Stern (@A_S12) April 24, 2025

Kendall Jenner is a well-known model and member of the Jenner/Kardashian family. Her half-sister, Kim Kardashian, also sponsored a NASCAR entry in the past when her perfume sponsored Mike Bliss’ No. 36 NASCAR Cup Series entry at Las Vegas Motor Speedway in 2010.
According to Adam Stern of Sports Business Journal, the brand will not only sponsor the TRICON Garage No. 5 but also throw an after-party and remain an associate sponsor of the truck for the rest of Breidinger’s rookie season.
Though she has been racing for many years, Breidinger, much like Jenner, has made a name for herself in the modeling world as well. She has made numerous appearances for different brands, and this week, luxury brand Coach also featured Breidinger in their latest advertising campaign.
Despite her great marketability, Breidinger’s rookie season in the NASCAR Craftsman Truck Series is off to a slow start. Through seven races, the 25-year-old sits next to last in Rookie of the Year standings and third from last in points among full-time drivers.

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