What’s Happening?

Sponsorship is the lifeblood of NASCAR. Now more than ever, Sponsors are jumping onboard the side of a car at all three levels of NASCAR. This tracker will keep up with the latest headlines of sponsors debuting, returning to NASCAR, or increasing their support of NASCAR Craftsman Truck Series teams. Make sure to keep this bookmarked and come back to check in on the latest!

• This tracker will solely focus on the NASCAR Craftsman Truck Series. We also have trackers available for the other NASCAR National Series.
• This tracker features the most recently announced sponsorships at the top, with the oldest at the bottom. Their team organizes each, so please note they may not be in alphabetical order.
• We have included some information on when this sponsor will race with the team, a little on who they are, and a quote from the team or sponsor’s press release.

Spire Motorsports

Claro, Infintium, and Telcel

When they announced their signing of ARCA Menards Series champion Andres Perez de Lara, Spire Motorsports announced that Claro, Infintium, and Telcel would join the team as sponsors of Andres Perez de Lara.

Infintium is a South Carolina-based clean energy company that produces hydrogen fuel cells. Claro and Telcel are based in Perez de Lara’s home country of Mexico. In fact, Telcel has a history of sponsoring Mexican drivers in NASCAR, as they, along with Arris, sponsored Daniel Suarez during his Truck Series career.

There is little to no information about the plans for these brands on the No. 77. The press release from Spire stated that “Telcel, infintium, and Claro will all be featured aboard Perez de Lara’s No. 77 Chevy Silverado and showcased throughout the season. Primary sponsorship for his rookie campaign will be announced at a later date.”

Freedom Racing Enterprises

VFW – Returning

As part of Freedom Racing Enterprises’ expansion effort, Veterans of Foreign Wars will sponsor Ryan Roulette in his three-race schedule.

This sponsorship is especially meaningful to Roulette, who is a member of the U.S. Air Force. In a press release from FRE, team owner Spencer Boyd said, “I want to be the truck team that screams patriotism, so with the addition of Ryan Roulette, a B-52 pilot for our military, I could think of no better place to start the No. 67 program.”

VFW had a history in the NASCAR Craftsman Truck Series when it sponsored Ron Hornaday, Jr., during his competitive run in Kevin Harvick’s No. 33 Truck. However, VFW has not sponsored a truck since Darlington 2022.

McAnally-Hilgemann Racing

Old World Industries

When McAnally-Hilgemann Racing signed Connor Mosack to drive their No. 81 truck in 2025, they also announced the addition of sponsor Old World Industries.

At press time, little information is available about what this deal entails. Fans should know Old World Industries for their ownership of the PEAK product line that sponsored Clint Bowyer during his time at Michael Waltrip Racing.

Reaume Brothers Racing

TIMCAST

In 2025, Reaume Brothers Racing will field a new truck, the No. 2, with a rotating door of drivers. One of these drivers is Cody Dennison, who will pilot the truck for RBR in eight races.

Dennison made 18 starts in the ARCA Menards Series in 2024. He is bringing on sponsorship from Timcast.com, a news podcast hosted by Tim Pool.

Renner – movie

At the Rockingham preseason test, actor turned-racer Frankie Muniz was sponsored by his upcoming film, Renner. There is little information as to the long-term plans of this sponsorship. However, it is by far one of the most creative in 2025.

TRICON Garage

Raising Cane’s

Toni Breidinger gets called up for full-time Truck Series action in 2025. With her, she brings a solid history in ARCA and her longtime sponsor, Raising Cane’s.

Raising Cane has a history in NASCAR, last appearing on the hood of Ryan Ellis’ Xfinity Series entry in 2023 at Talladega. Since then, they have focused on sponsoring Breidinger in her ARCA efforts.

This story will be updated as announcements happen throughout the 2025 season.