Denny Hamlin May Finally Have a Solution to His Sponsorship Woes

What’s Happening?

Joe Gibbs Racing’s Denny Hamlin has not been quiet about his sponsorship woes since losing FedEx and Mavis Tires and Brakes this past off-season. However, an unlikely source could be stepping in to fill the rest of Hamlin’s 2025 sponsor inventory.

• According to Adam Stern of Sports Business Journal, though a deal has yet to be completed, sources claim Joe Gibbs Racing is a prime candidate to sign Progressive Insurance as a primary sponsor in the NASCAR Cup Series. If the brand signs with JGR, it will be the first time it has sponsored a car since it did so with Ryan Newman in two races during the 2020 season.
• JGR lost two major sponsors of their veteran driver, Denny Hamlin, this past offseason. The first to go was FedEx, which had sponsored the No. 11 since 2005 and sponsored 13 races in 2024. The second was Mavis, a short-term sponsor at JGR who sponsored eight races across two brands in 2024.
• Returning sponsors from 2024 include SportClips and Yahoo. However, to fill the spots left by FedEx and Mavis, JGR has signed King’s Hawaiian, National Debt Relief, and AMPM Convenience stores to the No. 11 during the offseason and early part of the 2025 season.
• Hamlin, a now 21-year veteran of NASCAR, has been open and honest about the difficulty in finding a new sponsor. During media availability at the 2025 Clash, Hamlin stated, “Is it concerning from my end? Maybe a little bit, but it’s probably more concerning from JGR’s standpoint.”

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