NASCAR’s LetsGoBrandon Legal Battle Comes to an End

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Kauy Ostlien

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What’s Happening?

NASCAR’s court battle with the LetsGoBrandon Foundation regarding their cryptocurrency, LGBCoin, has come to an end, with the jury ruling in favor of NASCAR.

The LetsGoBrandon Foundation filed its lawsuit against NASCAR, claiming that NASCAR’s rejection of its planned sponsorship of Brandon Brown’s Brandonbilt Motorsports team for the 2022 NASCAR Xfinity Series season harmed the value of the digital currency.

The LGBCoin got its name from a misunderstanding during a front-stretch interview following Brown’s underdog win at Talladega in 2021, with the phrase “Let’s Go Brandon” becoming a popular PG version of the slogan “F**k Joe Biden.”

In December 2021, Brandonbilt announced that the team would be bringing on the digital currency for a full-season sponsorship of Brown. Though they claimed that NASCAR had initially approved this sponsorship, on January 4, 2022, the paint scheme was denied approval.

The lawsuit went to trial in September, although it was likely that fans may have overlooked this due to two NASCAR-related suits that were active at the time, including a now-resolved case between Legacy Motor Club and Rick Ware Racing, as well as the highly publicized lawsuit between NASCAR and two of its teams.

Brandonbilt would ultimately race the full 2022 NASCAR Xfinity Series season, but, without LGBCoin on the car, Brown would only pilot the No. 68 in 23 of the series’ 33 races.

In his place for the other ten races were Austin Dillon and Kris Wright, who made nine starts for the team, with the three drivers finishing no better than Brown’s third-place finish at New Hampshire. The team has not entered another race since the 2022 season finale.

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Picture of Kauy Ostlien

Kauy Ostlien

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