Keen-eyed NASCAR fans noticed a familiar brand on the firesuit of Todd Gilliland ahead of the 2025 NASCAR Cup Series season. While nothing has been confirmed yet, it looks like Aaron’s Rent To Own is back in NASCAR.
A fun part of preseason announcements for fans is those items that aren’t necessarily officially announced. These can range from paint scheme leaks to premature driver announcements and even early sponsor reveals.
Wednesday, Front Row Motorsports uploaded photos of their drivers on X. Fans quickly noticed that former long-time NASCAR sponsor Aaron’s is now present on Gilliland’s firesuit.
Aaron’s was not on Gilliland’s or the former driver of the No. 34 Michael McDowell’s firesuits in 2024. However, Aaron’s appears not just on the first suit but also on the side of Gilliland’s Grillo’s Pickles car for 2025.
While there is no sign of a primary scheme reveal, the return of Aaron’s is a shocking one. The rental store had not appeared in NASCAR since 2017 when they sponsored Michael Waltrip in a one-off attempt at the Daytona 500.
Aaron’s made their name in NASCAR with the youngest Waltrip brother sponsoring him and/or his race team, Michael Waltrip Racing, in the Xfinity and Cup Series starting in the 2000 Xfinity Series season. Aaron’s made their Cup Series debut with Johnny Benson at MB2 Motorsports during the 2000 season.
Aaron’s last season consistently sponsoring a car was in 2015 when they were the primary sponsor for MWR’s No. 55. The brand also sponsored the Aaron’s 499 at Talladega from 2009 to 2014 and the “Lucky Dog” beneficiary award.
While this sponsorship could be as small as a firesuit logo and associate sponsorship, fans online are excited to see Aaron’s Back in NASCAR.
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