How Stewart-Haas Racing Could COLLAPSE Charter Prices

CONCORD, NORTH CAROLINA - JUNE 21: Co-owner Tony Stewart of Stewart-Hass Racing talks with the media during a press conference introducing Josh Berry as the new driver of the #4 Stewart-Hass Racing Ford Mustang at Charlotte Motor Speedway on June 21, 2023 in Concord, North Carolina. (Photo by Grant Halverson/Getty Images)

What’s Happening?

Stewart-Haas Racing’s future is uncertain, but it seems increasingly likely that the team could offload all four Cup Series charters, dismantling what was once one of the Cup Series’ most fearsome race teams. However, according to Adam Stern, the charter price could be between $20 and $30 Million, a far cry from the $40 million Spire Motorsports needed to buy a charter from Live Fast Motorsports in 2023. Why are the charter prices so low?

  • Stewart-Haas Racing is reportedly considering selling all four charters. That’s significantly more than in 2023 when only one charter was sold. The number of charters combined with SHR’s desire to sell them plays a role in the cost.
  • Multiple teams are in the running to purchase charters. Stern mentions Trrackhouse, Front Row Motorsports, and 23XI Racing. This plays a role in how much charters can go for.
  • Fans are surprised to see charters going for as cheap as they are. Many were expecting higher prices than last year’s charter sale.

The Law of Supply and Demand

Frankly, it is as simple as the lesson we all learned in High School Economics: the law of supply and demand. The price goes down if there is more of a product (Supply) than people who want it (Demand). If there are more people who want the product (Demand) than the product available (Supply), the price goes up.

Looking at the current SHR situation, there are currently 4 charters on the market, and Stern reports that 3 teams want charters. With Trackhouse looking at 2 charters and FRM and 23XI Racing looking at potentially 1, SHR has as many charters as teams want to purchase. There’s no real incentive for teams to outbid each other for charters since there’s more available than teams who want them.

Compare that to last year. Live Fast Motorsports was the only team to sell a charter, and there were plenty of potential suitors. With only one charter available, the demand was high, and the supply was low, meaning the price skyrocketed to $40 Million.

A good comparison for this is NASCAR versus Formula One race tickets. NASCAR race tickets are far less expensive, generally speaking than Formula One race tickers because NASCAR races 38 times across the country. In contrast, Formula One only comes to the U.S. 3 times per year, with each race happening in a different region of the country.

SHR As a Race Team

Another factor to consider is SHR’s status as a race team. If they’re considering selling all four charters, that essentially means they’re disbanding their Cup Series operation. This factor also affects how the pricing works.

If SHR is getting rid of everything, they must sell off more than just their charter. They need to find out what to do with their shop, equipment, cars, and everything else that goes with it.

This has two effects. First, if they’re dead set on selling everything, they have very little leverage in negotiations because they’re just trying to offload everything. Second, giving teams a charter at a potentially bargained price allows SHR to throw in other things they need to sell potentially.

We often see this with companies going out of business. They’ll often sell whatever they have at a discounted rate so they can bring in as much money as possible before they sell or close up shop.

Compare SHR once again to Live Fast Motorsports in 2023. Live Fast didn’t die as an organization. B.J. McLeod and the No. 78 team still compete part-time in the Cup Series. The charter was the most valuable thing they could sell, and they had multiple teams who wanted it.

Ultimately, the state of SHR is a strange one, and no one knows what will happen. However, they won’t have the same power in negotiations as Live Fast did in 2023.

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AVONDALE, ARIZONA - OCTOBER 31: JGR team owner and NASCAR Hall of Famer, Joe Gibbs looks on in the garage area during practice for the NASCAR Cup Series Championship at Phoenix Raceway on October 31, 2025 in Avondale, Arizona. (Photo by James Gilbert/Getty Images)

Email From Chris Gabehart Claims “Resentment” From Gibbs Family Members Was a “No-Win Situation”

What’s Happening?

An email sent by former Joe Gibbs Racing Competition Director Chris Gabehart claims that resentment towards him from members of the Gibbs family made him feel that the future of JGR was a “no-win situation.”

Last week, Joe Gibbs Racing filed a lawsuit against former Crew Chief and Competition Director Chris Gabehart, claiming that the former Daytona 500 Champion had schemed to steal vital information from the team in the lead-up to his departure from JGR for Spire Motorsports.

Not even ten days since JGR filed this lawsuit, the two have continued to trade barbs and accusations back and forth through the court system.

In a filing earlier this week, Gabehart accused the team of misleading him in his duties as competition director in 2025, and specifically calling out JGR’s No. 54 team, driven by Joe Gibbs’ grandson Ty, alleging that the team received “differential treatment.”

Friday, an email sent to JGR CFO Tim Carmichael by Gabehart in November 2025 (released as part of this lawsuit) showed just how uncomfortable he had grown working at JGR during his tenure as Competition Director, with the industry veteran stating that Ty Gibbs and his mother, Heather, held “resentment” towards Gabehart.

The now former Competition Director went on to say in this email that, as the two were the future bosses of JGR, “I’m afraid that leaves me in a no-win situation.”

These exchanges, including the claims made by Gibbs in his filing earlier this week, have swept fans into a whirlwind of sorts, with the two sides even meeting in court today for the lawsuit’s first official hearing.

Of course, Gabehart’s claims about the state of operations at JGR pale in comparison to the accusations made by the Gibbs team in their initial lawsuit.

On Tuesday, the team even added Spire Motorsports, Gabehart’s current employer, as a co-defendant, and requested the court force Gabehart to sit out at least the 18 months since his termination before doing any work in NASCAR similar to his role at JGR.

The team is also asking that any information procured by Spire from Gabehart be returned, though the CEO of TWG Motorsports, which owns Spire, Dan Towriss, told Bob Pockrass of FOX Sports Friday that “Spire doesn’t want data from Joe Gibbs Racing. It doesn’t have data from Joe Gibbs Racing. No point in time has it had data from Joe Gibbs Racing.”

Alongside Spire, Gabehart adamantly denied any wrongdoing in a post to social media last week, saying, “I feel compelled to speak out today and forcefully and emphatically deny these frivolous and retaliatory claims.”

What do you think about this? Let us know your opinion on Discord or X. Don’t forget that you can also follow us on InstagramFacebook, and YouTube.

7 Reasons Racetracks Die

A few years ago, I looked at the racetracks preserved on iRacing that no longer exist in real life. After digging deeper, I expected to find one common reason they all shut down. Instead, each one tells a completely different story — from booming cities and land value spikes to ownership changes, broken promises, and even mysteries that still don’t have clear answers.

  • Did Myrtle Beach Speedway simply get swallowed by a rapidly growing city?
  • How did the death of one passionate owner seal the fate of USA International Speedway?
  • Was Auto Club Speedway really closed for a short-track revival — or just prime California real estate?
  • And why did places like Concord Speedway and the Chicago Street Race disappear for completely different reasons?

Some tracks were pushed out by urban development. Some lost the one person fighting to keep them alive. Others faded due to declining support — or were never meant to last forever in the first place. No two closures are the same, and that’s what makes this deep dive so fascinating.

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NASCAR’s “Full Speed” Docuseries is moving to Prime Video

What’s Happening?

NASCAR’s documentary series “Full Speed,” which used to live on Netflix, had its first two seasons look back at entire playoff runs. But now, NASCAR is shifting the series to Amazon Prime Video for its third season, and the scope of the series will also shift to new storylines.

Dropping on March 5, the new season is aimed at zooming in on one event: the 2026 Daytona 500. Instead of a multi-episode run, this time it’s a single-episode documentary that goes all in on one race.

The film will follow big names and storylines from the Daytona 500. It will spotlight the winner, Tyler Reddick, and lean into driver storylines around the weekend. That includes Kyle Busch trying to get his groove back, Brad Keselowski clawing his way back after a broken leg, Connor Zilisch being pushed as the next big thing, and Noah Gragson bringing chaos wherever he goes.

Some fans might question the move away from Netflix, especially after Season 1 pulled in 3.4 million views in the first half of 2024. Then in 2025, the docuseries clocked 900,000 views after its early May release and added another 200,000 between July and December.

But with Prime Video stepping in as one of NASCAR’s broadcast partners, moving the series lines up with a bigger play to keep content under one roof.

Amazon has already dipped into NASCAR storytelling with projects like the docuseries Earnhardt about Dale Earnhardt. Moving Full Speed to Prime follows the same playbook. And for fans who still haven’t seen previous installments, the first two seasons are also heading over to Prime Video.

Fan Reactions

However, Reddit fans are divided in their opinions about the decision. Some fans actually get why NASCAR changed the format and platform, while a chunk of fans think leaving Netflix is risky because Netflix is where casual viewers stumble into shows. Others push back, pointing out that Prime actually has a massive reach in the U.S. and strong marketing muscle.

While one fan commented, “Makes sense. I highly doubt they were gonna make a new season around a points format they don’t use anymore,” another stated, “Idk the semantics and numbers and everything behind it so I’m probably talking out of my ass….buttttttt….at what point does nascar take the less money for the exposure. You need to be on Netflix, people watch Netflix. People don’t watch Amazon video as much. Who’s gonna watch this that isn’t a nascar fan already. You have a higher chance of getting people lost on Netflix than lost on Amazon Prime Video.”

One fan commented on the news, saying, “100%. I have Amazon Prime and Netflix. AP is a train wreck for videos especially now with their ad program with videos. I steer clear because Netflix is still ad free.” Another fan supported NASCAR’s move, saying, “Prime actually has slightly more subscribers in the USA and in my opinion is better at marketing. It’s a lateral move.”

Another backed NASCAR, stating, “Most NASCAR fans will find some way to be on prime in the month of June. I think they are counting on people watching it then if they have not already seen it. Similar to the Earnhardt documentary that dropped in June last year.”

Another fan comment implied something less glamorous yet very real, pointing out that the Netflix seasons didn’t see a surge in viewership. The first season did okay, but later numbers dipped: “Netflix didn’t seem to work that well for the 2 playoff seasons.”

Will you be watching on Prime Video? Let us know your opinion on Discord or X. Don’t forget that you can also follow us on InstagramFacebook, and YouTube.