How Long of a Leash Could Harrison Burton Get?

INDIANAPOLIS, INDIANA - AUGUST 13: Harrison Burton, driver of the #21 DEX Imaging Ford, signs autographs for NASCAR fans on the red carpet prior to the NASCAR Cup Series Verizon 200 at the Brickyard at Indianapolis Motor Speedway on August 13, 2023 in Indianapolis, Indiana. (Photo by Meg Oliphant/Getty Images)
Harrison Burton's future is still uncertain. He did not give a straight answer over the weekend about whether or not he would be back in the #21 car next year. Meanwhile, Jordan Bianchi reported on Tuesday that Burton is expected to return to the #21 car next year.

Harrison Burton’s future is still uncertain. He did not give a straight answer over the weekend about whether or not he would be back in the #21 car next year. Meanwhile, Jordan Bianchi reported on Tuesday that Burton is expected to return to the #21 car next year.

Regardless of what ends up happening with Burton, opinion seems to be split on what do to with him. If he does end up returning, then how much longer will he be allowed to stay with the team? Let’s take a look at all of the factors that go into that, including performance, sponsorship, and who would replace him.

Burton’s Performance/Sponsorship

Harrison Burton has struggled mightily this season. He is currently 31st in points, which is second to last among full-time drivers, with Ty Dillon being the only one worse. Burton finished 27th in points last season.

Burton also had an average finish of 24.2, which is worse than last year’s average finish of 22.8. He also only has two top-10 finishes with zero top-5s. He has been statistically worse in most categories from last season to his season.

Now, purely from a performance standpoint, it is understandable to see why the Wood Brothers and Team Penske would want to drop Burton. However, that is not the only factor at play here.

Burton brings with him significant sponsorship from Dex Imaging, who has supported Burton for virtually his entire racing career. That is part of what keeps Burton in the Cup Series. To call him a “pay driver”, however, would be a bit harsh as he has proven in the lower series that he can win.

He won four races in the Xfinity Series in 2020 for Joe Gibbs Racing, so he has shown an ability to win races. However, he has not won a race in NASCAR competition since that 2020 Xfinity Series season. The ability seems to be there somewhere, but something is holding him back.

Could it be the race team? The Wood Brothers get support from Team Penske, and they made the Playoffs on points in 2020 with Matt DiBenedetto.

Burton’s performance is definitely an issue, but his and the team’s potential gives them a silver lining. How long can that last? Well, if Burton’s performance is not good enough, then who could realistically replace him?

Who Realistically Could Replace Him?

Now, if Burton does end up getting bounced from the Wood Brothers, someone has to be there to replace him. Team Penske no longer fields an Xfinity Series program, so there is no direct pipeline from there to the Wood Brothers.

Most big-name Xfinity or Truck Series names have already been linked to other rides. John Hunter Nemechek has been linked to Legacy Motor Club. Zane Smith is a Ford driver in the Craftsman Truck Series, but he might potentially go somewhere like the Stewart-Haas Racing #10 car.

Carson Hocevar has constantly been linked to other places as well. Cole Custer and Riley Herbst are likely not going to leave SHR either. Chandler Smith and Daniel Hemric seem pretty committed to Kaulig Racing, and they are potential candidates to take the #31 car in the Cup Series.

With Burton being in 31st place with the Wood Brothers, that team is low on the totem pole amongst free agents. Why would drivers want to go to a struggling team if better options are available?

IF They Keep Him, How Long of a Leash Will He Have?

With his performance dip in 2023, Burton’s leash may not be very long if he stays in 2024. He may only be signed to a one-year “Prove it” type of deal to see if he can run in the Cup Series. However, his leash may end up being longer than one might think.

He brings in sponsorship, and, as long as that is still there, there will be a ride for him somewhere. His success in the Xfinity Series has proven that he can drive and win in a race car. There is also the issue of who could replace him.

It is impossible to totally predict how Silly Season 2024 will shake out, but, it’s possible that better options than Burton just will not be available. This would especially be true if Burton showed some significant improvement. Overall, there are a lot of factors that go into Burton’s 2024 plans, and a lot can still happen.

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Truck Series at Daytona Scores Highest Viewership Ratings Since 2016

What’s Happening?

The 2026 NASCAR Craftsman Truck Series season opener at Daytona drew nearly 1.4 million viewers on FS1, beating the 2025 opening race number by 37%, and becoming the most-viewed Truck Series event since 2016.

  • With 1,387,000 viewers, it’s up 37% compared directly to the same race last year, which had 1,014,000 total
  • The race averaged 1,387,000 viewers on FS1, the highest for a Truck Series race since 2016, according to FOX Sports.
  • This race’s entry list included big names like Cleetus McFarland, Tony Stewart, and Travis Pastrana, which very likely contributed to the big skyrocket in viewership, despite both Stewart and McFarland being out early.
  • Viewership peaked at approximately 1.6 million viewers during the closing portion of the race, despite McFarland and Stewart being already out.

DAYTONA BEACH, FLORIDA - FEBRUARY 14: Jesse Love, driver of the #2 Whelen Chevrolet, William Sawalich, driver of the #18 Soundgear Toyota, Brandon Jones, driver of the #20 Menards/Swiffer Toyota, and Corey Day, driver of the #17 HendrickCars.com Chevrolet, race during the NASCAR O'Reilly Auto Parts Series United Rentals 300 at Daytona International Speedway on February 14, 2026 in Daytona Beach, Florida. (Photo by Jeff Curry/Getty Images)

The Complete 2026 NASCAR O’Reilly Auto Parts Series on the CW TV Ratings Tracker

NASCAR’s secondary series is facing a huge brand change, leaving the title name “Xfinity Series” to become the brand-new O’Reilly Auto Parts Series. What is not changing, however, is its broadcast partner. The CW is headed for its 2nd season with the series, and has been investing heavily in it. Year after year, we put up the rating numbers and rank them accordingly in comparison to the previous season. Here’s how it works:

  • We will directly compare each race’s viewership from 2025 to that race’s (or closest comparable race’s) 2026 viewership. We will also keep a tally of how each race weekend fared compared to the same weekend last season.
  • This can be confusing, as the “2026 Season as a Whole” section compares races not directly to themselves, but to their corresponding 2025 race weekends. For example, in that section, the 3rd race of the year is compared to 2025’s 3rd race of the season, regardless of the race track.
  • If necessary, we will also address any potential dips in ratings, such as weather delays, postponements, or debuting races, like San Diego taking over for the Mexico City race

The 2026 O’Reilly Series Season as a Whole

All Races (1 Total in 2026)

  • 2026 Total/Average Viewership to Date: (Available Data From 1 race)*: 1.812 Million/1.812 Million Per Race
  • 2025 Total/Average Viewership to Date (Available Data From 33 Races): 1.825 Million/1.825 Million Per Race
  • Total Viewership Difference (2026 vs 2025): 0.013 Million (-0.717%)
  • Average Viewership Difference (2026 vs 2025): -0.013 Million (-0.717%)

2026 United Rentals 300 at Daytona via Adam Stern

  • 2026 Viewership: 1.812 Million Viewers
  • 2025 Viewership: 1.825 Million Viewers
  • Viewership Comparison (2024 vs 2025): 0.013 Million (-0.717%)

Michael Jordan’s NASCAR Impact | Driver Approvals Questioned After Decker, Cleetus Crash At Daytona

It wouldn’t be Daytona without some weird, wacky, and headline-grabbing fallout. From viral Victory Lane moments to renewed debates about driver approval, NASCAR’s biggest race once again delivered more than just on-track drama. And with Michael Jordan celebrating a Daytona 500 win, the spotlight burned brighter than it has in years.

  • Did Michael Jordan’s raw, emotional Victory Lane reaction create the most mainstream positive buzz NASCAR has seen since 2020?
  • Why did one viral clip take on a life of its own, even after Tyler Reddick addressed it publicly?
  • Has the Natalie Decker crash reignited serious concerns about NASCAR’s driver approval process?
  • And where should the line be drawn between marketing power, opportunity, and competitive fairness?

Jordan’s presence mattered. When the most iconic athlete of a generation shows genuine emotion upon winning the Daytona 500, it reminds the wider sports world that this race still matters. That kind of authentic publicity cannot be manufactured. It resonated far beyond the garage. Meanwhile, the O’Reilly Series race added fuel to another ongoing debate. The massive Decker crash, Cleetus McFarland’s Truck debut incident, and past approval inconsistencies have once again raised tough questions. Consistency, transparency, and accountability are now front and center. Add in Austin Hill’s dominance and Ryan Ellis’ career-best sixth-place run to open the season, and Daytona gave fans plenty to talk about on and off the track.

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