NASCAR’s 2025 TV Viewership CRISIS

NASCAR’s New Hampshire playoff race ratings just hit another low point, drawing only 1.29 million viewers and a 0.7 rating. That’s a drop of 32 percent from last year’s New Hampshire race and down nearly 35 percent from just a few years ago. Blaming the NFL doesn’t cut it anymore — this slump runs much deeper. From messy TV deals to gimmicks that fans are tired of, NASCAR is staring down a ratings crisis that could shape its future for years.

• Is cable dragging NASCAR down more than anything else?
• Are too many TV partners and networks making the sport impossible to follow?
• Has chasing short-term money over long-term growth backfired?
• Are gimmicks like the playoff system killing off casual fan interest?

This isn’t just a bad week for ratings, it’s a trend that’s been building for years. Fans are more apathetic than ever, and if NASCAR doesn’t adapt, it risks losing them for good. The question now isn’t whether the decline is real — it’s whether the sport will make bold enough changes to stop it before it’s too late.

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