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NASCAR Going “Back To Its Roots?” | Cup Power Rankings Halfway Through The Playoffs

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Eric Estepp

The #1 NASCAR content creator on YouTube, Eric Estepp hosts Out of the Groove, a daily talk show covering news and trending topics in the NASCAR fan community.

NASCAR says it wants to go back to its roots, but is this a true return or just a rebrand with a catchy tagline? Eric digs into new reports about NASCAR’s next big campaign and what it really means for the future of the sport. From Hall of Fame nods to schedule shakeups, horsepower rumors, and even talk of playoff changes, there’s a lot more here than just marketing.

  • NASCAR reportedly tested a “Hell yeah” tagline, but is that real rebellion or just corporate edge?
  • Tim Clark denies the tagline is finalized, but AdWeek confirms the push toward rebellious Americana roots.
  • Old-school venues like North Wilkesboro are back, but can that revival satisfy frustrated core fans?
  • Real changes on the table include more horsepower, Ram Trucks returning, and even playoff reform.

The bigger question is whether NASCAR is finally ready to choose a lane. Do they keep chasing bold new ideas like Chicago street racing, or do they double down on tradition to win back their core audience? Eric argues this isn’t just a campaign — it might be the start of NASCAR recommitting to what made it strong in the first place.

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Out of the Groove is the No. 1 NASCAR News and Talk Show on YouTube. With fresh episodes produced daily, Eric’s audience — the Groovy Gang — tunes in daily not only to stay up to speed with the sport, but also to be a part of the spirited and fun online conversation.

Out of the Groove consistently delivers the latest stories from around the NASCAR world, including Cup, Xfinity, Trucks, and ARCA. Out of the Groove is the best YouTube series for fans who want to stay in the know!