NASCAR Launches Chicago Street Course on ROBLOX

July 1, 2023
5:53 pm

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Cody Williams

Cody Williams is the author of BUNNY BOY, THE FIFTH LINE, and THE LEGEND OF GROOVY HOLLOW. He lives near Bristol, TN.

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ROBLOX continues to grow, adding in the Chicago Street Course

What’s Happening?

As NASCAR continues to reach out in attempt to gain a newer and younger fan base, they announced that their partnership with the ROBLOX universe will be extended with the inclusion of the Chicago Street Course now being available for play.

This is the latest step of NASCAR reaching out towards younger audience in an attempt to gain new fans. With street racing being most popular among open-wheel race fans, NASCAR hopes that including the Chicago Street Course in this new venture will prove fruitful in attempting to gain new audiences.
The numbers add up in NASCAR’s favor. According to NASCAR, ROBLOX has over 2 million players, 66% of which are under the age of 17. 75% of the players live outside the United States.
Fans, as expected, are split in their reaction to the Chicago Street Course in general…and, predictably, the divide tends to be generational. Most younger fans, however, seem to be digging the game. In that sense, this project was and is a success.

.@NASCAR has launched a @NASCARChicago track in its @Roblox game, another division of the company getting involved with this weekend.

🔲 NASCAR says the Roblox game has had more than two million players, 66% of which are under 17 and 75% of which are from outside North America. pic.twitter.com/SDiPoA7Q1r
— Adam Stern (@A_S12) June 30, 2023

The Main Characters

NASCAR and Chicago are to thank for this inclusion on ROBOX. It all started back during the pandemic when the whole world was shut down and NASCAR was hosting its Pro Invitational Series on iRacing. That was just the whisper of a dream. With interest sparked, negotiations began and, in 2023, NASCAR racing was brought to the streets of Chicago in real life. Now, you can race a version of this street course in ROBLOX.

In The Stands

Neon thinks it’s smart for NASCAR to use ROBLOX in order to gain a younger audience. Smart indeed!

Alex Hawkins would have loved this as a kid. I would have, too, and I think many kids today will as well.

Roblox Tutorials states that this is one of the better events in the Roblox universe.

Chris Pettit’s 7-year-old loves the ROBLOX games. Great! A young NASCAR fan in the making!

On Your Screen

Below is the official announcement posted to NASCAR’s YouTube channel.

Daily Downforce readers, have you ever played ROBLOX? Do you like it, hate it, are indifferent but think this is a brilliant move to grow the sport? Let us know!