NASCAR is Keen on Staying With Fox and NBC…With a Potential Cord-Cutting Twist

Adam Stern reports that there is mutual interest between NASCAR, Fox, and NBC to remain partners past this season. However, Stern also reports that NASCAR is in talks with other digital platforms.

What’s Happening

With NASCAR’s TV deal with Fox and NBC set to expire at the end of 2023, Adam Stern reports progress is being made towards a deal. While Stern reports there is mutual interest for NASCAR to remain on Fox and NBC, he also says that NASCAR has begun talking with other companies for a potential alternate TV package.

  • With the new TV deal coming up and cord cutting on the rise, NASCAR has been rumored to be looking at streaming services for a while now. According to Sports Business Journal, NASCAR was pleased with how “Thursday Night Football” on Amazon Prime went, and that showed the executives that streaming services can handle larger audiences.
  • According to Stern, a likely scenario is a mid-summer package. A mid-summer type package in NASCAR broadcasting is not unprecedented. From 2007-2014, NASCAR had a 6 race summer package with TNT in-between the Fox and ESPN portions of the broadcast season.
  • This could potentially change how NASCAR is consumed. With the likes of the NFL on Amazon Prime, IndyCar and MLB on Peacock, MLS and MLB Apple TV, it seems like only a matter of time before NASCAR joins the fray. Fan reactions on Twitter are mixed.

The Main Characters

Adam Stern reports that it is likely that Fox and NBC remain with NASCAR past 2023.

Adam Stern also reports that NASCAR has begun talking with other companies after their exclusive negotiating window with Fox and NBC expired.

In the Stands

@ekylef on Twitter believes the new streaming package could appeal to a younger audience, but may be an issue for older fans.

Alan Gustafson Fans on Twitter says that moving to streaming could alienate members of fanbase, and make races harder to consume

@John59PA on Twitter is not surprised with streaming becoming more relevant.

@nwfisch on Twitter wants to see changes to the booth if Fox and NBC stay on.

Razors Edge on Twitter offers a hybrid solution with a commercial-free option

@wvwraith on Twitter believes NASCAR should be on Peacock exclusively.

rowdyfan on Twitter wants to see NASCAR go full streaming if they want to start streaming,

Kenny Fowler on Twitter is not happy with NASCARs move to streaming.

Around the Garage

In response to a fan on Twitter, Brian McMurphy of Stewart-Haas Racing is not thrilled with races being streamed exclusively.

It appears like it is not a matter of if but when NASCAR makes the move to streaming. It seems they will start slow, but it may be just the tip of the iceberg.

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Michael Jordan’s NASCAR Impact | Driver Approvals Questioned After Decker, Cleetus Crash At Daytona

It wouldn’t be Daytona without some weird, wacky, and headline-grabbing fallout. From viral Victory Lane moments to renewed debates about driver approval, NASCAR’s biggest race once again delivered more than just on-track drama. And with Michael Jordan celebrating a Daytona 500 win, the spotlight burned brighter than it has in years.

  • Did Michael Jordan’s raw, emotional Victory Lane reaction create the most mainstream positive buzz NASCAR has seen since 2020?
  • Why did one viral clip take on a life of its own, even after Tyler Reddick addressed it publicly?
  • Has the Natalie Decker crash reignited serious concerns about NASCAR’s driver approval process?
  • And where should the line be drawn between marketing power, opportunity, and competitive fairness?

Jordan’s presence mattered. When the most iconic athlete of a generation shows genuine emotion upon winning the Daytona 500, it reminds the wider sports world that this race still matters. That kind of authentic publicity cannot be manufactured. It resonated far beyond the garage. Meanwhile, the O’Reilly Series race added fuel to another ongoing debate. The massive Decker crash, Cleetus McFarland’s Truck debut incident, and past approval inconsistencies have once again raised tough questions. Consistency, transparency, and accountability are now front and center. Add in Austin Hill’s dominance and Ryan Ellis’ career-best sixth-place run to open the season, and Daytona gave fans plenty to talk about on and off the track.

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Adam Petty’s Brief Bright Career Ended in Heartbreak

On May 12, 2000, the NASCAR world arrived at New Hampshire International Speedway expecting another race weekend. Within hours, Adam Petty was gone. His death would become the first domino in an 18-month stretch that forever changed NASCAR’s approach to safety and reshaped the sport at its core.

  • How did a suspected throttle issue in Turn 3 at New Hampshire International Speedway take the life of 19-year-old Adam Petty?
  • Why were officials and team members unable to recreate the malfunction afterward?
  • Did this tragedy expose deeper safety flaws that had gone unaddressed?
  • And how did this moment mark the beginning of NASCAR’s most devastating modern era?

Adam wasn’t just the grandson of Richard Petty or the son of Kyle Petty; he was a young driver building his own path, fresh off his Cup debut at Texas Motor Speedway and preparing for a future with Dodge and Petty Enterprises. His passing stunned the garage and deeply impacted fans who saw the Petty family as part of their own. From the unanswered mechanical questions to the emotional aftermath that eventually led to the creation of Victory Junction, this is where the Firestorm begins. The fear, the controversy, and the transformation of NASCAR safety all trace back to that Friday in Loudon.

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Does NASCAR Need Better Quality Control?

The O’Reilly series race at Daytona turned into a breaking point. One crash, one late reaction, and suddenly the conversation wasn’t just about race results, it was about standards, accountability, and who truly belongs at this level of NASCAR competition.

  • After the crash involving Natalie Decker and Sam Mayer, is this just another racing mistake, or proof that NASCAR needs stricter quality control before drivers reach national series events?
  • Was NASCAR right to previously deny Mike Wallace a Daytona 500 start at Daytona International Speedway, even with his experience?
  • Does Chris Wright’s repeated inexperience at high-speed tracks show a flaw in how seats are earned?
  • And where does Cleetus McFarland fit, promising upside, but possibly moving up too quickly?

The Decker incident reignited long-standing perception issues, especially when outside commentary from figures like Mike Davis amplified the embarrassment factor. At the same time, NASCAR has stepped in before, blocking Wallace, sidelining others like Jennifer Jo Cobb, yet those interventions feel inconsistent. Wright’s pit road mistake added fuel to the argument that funding can outweigh readiness. McFarland, meanwhile, represents a different case, raw but potentially coachable, with time to develop if he chooses that route seriously. Money has always shaped racing careers, but when sponsorship outweighs preparation, the sport risks its credibility. Should NASCAR tighten its standards, or is this simply the cost of doing business in modern motorsports?

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