With NASCAR’s TV deal with Fox and NBC set to expire at the end of 2023, Adam Stern reports progress is being made towards a deal. While Stern reports there is mutual interest for NASCAR to remain on Fox and NBC, he also says that NASCAR has begun talking with other companies for a potential alternate TV package.
Adam Stern reports that it is likely that Fox and NBC remain with NASCAR past 2023.
.@FoxSports and @NBCSports remain likely to renew with @NASCAR past 2024, even as it carves out a digital package.
🗨Fox Sports CEO Eric Shanks: "Clearly we'd love to remain partners for a long time to come. We're in the process of trying to do that." https://t.co/NRxIZN38zk— Adam Stern (@A_S12) May 2, 2023
Adam Stern also reports that NASCAR has begun talking with other companies after their exclusive negotiating window with Fox and NBC expired.
@ekylef on Twitter believes the new streaming package could appeal to a younger audience, but may be an issue for older fans.
Alan Gustafson Fans on Twitter says that moving to streaming could alienate members of fanbase, and make races harder to consume
@John59PA on Twitter is not surprised with streaming becoming more relevant.
@nwfisch on Twitter wants to see changes to the booth if Fox and NBC stay on.
Razors Edge on Twitter offers a hybrid solution with a commercial-free option
@wvwraith on Twitter believes NASCAR should be on Peacock exclusively.
rowdyfan on Twitter wants to see NASCAR go full streaming if they want to start streaming,
Kenny Fowler on Twitter is not happy with NASCARs move to streaming.
In response to a fan on Twitter, Brian McMurphy of Stewart-Haas Racing is not thrilled with races being streamed exclusively.
It appears like it is not a matter of if but when NASCAR makes the move to streaming. It seems they will start slow, but it may be just the tip of the iceberg.
