Beef-a-Roo, known for its famously delicious burgers and fresh, quality ingredients, will serve as the primary partner for Gragson and the No. 10 team of Stewart-Haas in the YellaWood 500 at Talladega. Beef-a-Roo is a beloved fast-casual restaurant brand that has garnered a loyal fanbase for its commitment to quality food and community engagement. Talladega is the first of three primary races for the No. 10 Beef-a-Roo Ford Mustang Dark Horse, with Beef-a-Roo returning with Gragson Oct. 13 at the Charlotte (N.C.) Motor Speedway Roval and Oct. 27 at Homestead-Miami Speedway. This partnership, facilitated by agency AMG Sport, marks a key step in Beef-a-Roo’s strategy to align with dynamic personalities who resonate with racing fans and support local communities through motorsport. Coinciding with Beef-a-Roo’s partnership with Gragson is the opening of three new locations in October: Manhattan, Kansas; Pittsburgh, Kansas; and Joplin, Missouri. These soon-to-be-opened restaurants will join already established Beef-a-Roo locations in serving a special Noah Gragson-inspired burger throughout the month of October. Gragson’s “Nacho Burger” features a premium beef patty with lettuce, tomato, onion, tortilla chips, jalapenos and taco sauce, all drizzled with melted cheddar cheese. Beef-a-Roo/Gragson merchandise will be available soon, as will a new loyalty app that will offer NASCAR fans VIP giveaways and Beef-a-Roo discounts. To learn more about Beef-a-Roo and its offerings, please visit www.beefaroo.com.

— Stewart-Haas Racing —